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Privacy Policy
1. Introduction
At Reef Chic, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and store your personal data in accordance with the UK GDPR and other applicable privacy laws.
2. Who We Are
Reef Chic ("we," "us," or "our") is a UK-based company specializing in scuba diving fashion. For the purposes of data protection laws, we are the "data controller" of your personal data.
3. What Data We Collect
We may collect and process the following types of personal data:

  • Identity Data: Name, title, date of birth.

  • Contact Data: Address, email address, phone number.

  • Transaction Data: Payment details, purchase history.

  • Technical Data: IP address, browser type, and usage data through cookies and analytics.

  • Marketing Preferences: Your preferences for receiving communications from us.

4. How We Collect Your Data
We collect data in the following ways:

  • Directly from You: When you place an order, sign up for our newsletter, or contact us.

  • Automatically: Through cookies and similar technologies when you visit our website.

  • Third Parties: Such as payment processors or delivery services.

5. How We Use Your Data
We use your personal data for the following purposes:

  • To process and fulfill your orders.

  • To communicate with you regarding your purchases or inquiries.

  • To send you marketing communications (if you have opted in).

  • To improve our website, products, and services through analytics.

  • To comply with legal and regulatory obligations.

6. Legal Bases for Processing
We process your personal data under the following legal bases:

  • Performance of a Contract: To fulfill your orders and provide services.

  • Legitimate Interests: To improve our products, services, and website.

  • Consent: For marketing communications (you can withdraw your consent at any time).

  • Legal Obligations: To comply with laws or respond to legal claims.

7. Sharing Your Data
We may share your data with trusted third parties, such as:

  • Payment processors to facilitate transactions.

  • Delivery partners to ship your orders.

  • IT service providers to maintain our systems.

  • Law enforcement or regulatory authorities when required by law.

We do not sell or rent your data to third parties.
8. International Data Transfers
As some of our products are manufactured in the US, your data may be transferred outside the UK. When this occurs, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your data.
9. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Typically, we retain data for:

  • 7 years for tax and accounting purposes.

  • Until you unsubscribe or request deletion for marketing communications.

10. Your Rights
Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data (subject to legal obligations).

  • Restriction: Limit the processing of your data in certain circumstances.

  • Data Portability: Receive your data in a structured format.

  • Objection: Opt-out of direct marketing or processing based on legitimate interests.

  • Withdraw Consent: Withdraw consent for marketing at any time.

To exercise your rights, contact us at reefchicdesigns@gmail.com.
11. Security
We take reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse.
12. Cookies
Our website uses cookies to improve functionality and user experience. You can manage your cookie preferences through your browser settings.
13. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website, and where significant, we will notify you via email or other means.
14. Contact Us
If you have questions or concerns about your privacy, please contact us at:
Email: reefchicdesigns@gmail.com
Address: Unit 24 Old St Ursula's School, Brecon Road, Bristol, BS9 4DT
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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